Thursday, 27 August 2009

MWFW?


Now, in my short time of working in the fashion industry, be that head office or retail, I've predominantly worked in menswear.

Don't get me wrong, I love working in womenswear; it's clearly where I buy my clothes from, but there is just something about menswear which really excites me.

I think it's the fact that there are so many brilliant high street stores for women, but in many cases, the male counterpart is not so hot.

Take Topshop and Topman. No explanations needed.

But then you look at Zara and Reiss, the menswear is on par with the womens - however, they are both directional design-led clothing brands, with a huge portion of their product aimed at business wear.

So maybe the problem is that there are no high street stores catering for casual menswear.

Well we all learn't about the trickle down effect in uni, or at least in that infamous phrase in "The Devil Wears Prada"

"You go to your closet and you select out, oh I don’t know, that lumpy blue sweater, for instance, because you’re trying to tell the world that you take yourself too seriously to care about what you put on your back. But what you don’t know is that that sweater is not just blue, it’s not turquoise, it’s not lapis, it’s actually cerulean. You’re also blindly unaware of the fact that in 2002, Oscar De La Renta did a collection of cerulean gowns. And then I think it was Yves St Laurent, wasn’t it, who showed cerulean military jackets? And then cerulean quickly showed up in the collections of 8 different designers. Then it filtered down through the department stores and then trickled on down into some tragic casual corner where you, no doubt, fished it out of some clearance bin. However, that blue represents millions of dollars and countless jobs and so it’s sort of comical how you think that you’ve made a choice that exempts you from the fashion industry when, in fact, you’re wearing the sweater that was selected for you by the people in this room. From a pile of stuff."

Where am I taking this?

London Fashion Week has unveiled plans for a provisional menswear schedule the day after the main event ends.

This day will be completely dedicated to menswear - the first time in the history of LFW.

Could this mean that fashion forward designs will trickle their way down to our high street stores to finally give the men of Britain something to proudly wear, and look on par with the women?

Menswear Day - 23/09/09


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1 comment

  1. Interesting post. That quote from The Devil Wears Prada really stood out to me when I watched the film. Whether people like it or not, high fashion does influence what everybody wears, so shouldn't be dismissed as superficial or irrelevant. It would be great to see more trendy (straight!) men. Only time will tell. Thanks for the post. :) xXx

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